Grass Roots Design for Woodstock
These concept sketches were produced in the early stages of the creative exploration of the new brand identity program for Woodstock bourbon.
Bringing to life the story of the barrels is at the heart of the new Woodstock bourbon identity and with the creation of the hand-painted ‘W Batched’ authenticity seal (seen in a wax finish in the 700ml bottle). This rustic device is both a functional navigational icon as well as a signifier of the craftsmanship in the coopering of the American oak use to produce the bourbon.
The new Woodstock masterband identity was launched in October 2013. As Asahi Premium Beverages’ No 1 brand, the brief was to create a new visual identity and portfolio solution for its 32 SKU range that addressed current navigation challenges, shelf prominence, consumer perceptions of modernity and uniqueness of brand story.