Story

Established in late 2011, we offer our clients a different approach to visual identity and communication design that doesn’t fit neatly into a box. We think differently.

We are nimble and adapt to change based on the needs of each individual project. We care about the effectiveness of our work in creating a better customer experience, promoting growth and inspiring positive change.

Methodology

We consider ourselves an extension of our clients’ business as creative agents of change. Our nimble and questioning nature means we don’t sit still for long and we are driven by the reward of seeing results in sales, culture and performance.

A focus on design effectiveness means we support our clients in creating, building and nurturing their brands and businesses through rich and consistent brand storytelling. Identity sits at the heart of our approach to achieving cut-through in our fast-paced, transient environment.

We understand that successful creative solutions are anchored ideas linked to human truths – without which the visual outcomes lack relevance and context. We are passionate about authenticity of our idea generation – hail the pencil, paper and ink!  We have a passion for beautiful things and unwillingness to compromise on quality.

Strategy

Brand Workshops | Culture Workshops | Brand Positioning | Brand Architecture | Brand Books

Visual Identity

Brandmarks | Visual Language | Naming Generation | Identity Guidelines

Packaging

Range Architecture Design | Concept Visualisation | Press Consultation | Finished Art

Communication

Advertising | Wayfinding | Digital Media | Environmental Signage | Printed Collateral

303

PROJECTS COMPLETED

51

NEW BEERS TESTED

4410

LATTE'S CONSUMED

25

SOAP BOX MOMENTS

We care about people and are committed to a culture inspired by curiosity, passion, loyalty and creative craftsmanship.

We spend a lot of money buying really good coffee and design books – it’s our thing.

People

Our people bring a depth of experience in creating and managing both large and small-scale programs for many of the world’s leading consumer and corporate brands. It is the ‘sum-of-our-parts’ that gives us our energy, strength and integrity. As a collective, we share common values and traits and operate with a sense of warmth, wit and humility – we are ‘people people.

Inspiration this month…

The Fitzroy Social Club = Awesome!0


The Bulgari Jewels show at the NGV0


The warming weather!0


Partners