2016.05.18_BCblog_Agda Mentor_Vincent Lazzara

AGDA Mentor – Vincent Lazzara

As a strategist, the heart of what Vincent Lazzara does is to create simplicity from complexity. This involves understanding deep strategic issues and uncovering marketing, branding and business opportunities. Vincent helps companies create, understand and deliver their brand vision through positioning, strategic action and internal engagement.

READ MORE

2016.05.09_BCblog_Agda Mentors

AGDA Victoria Mentorship Program 2016

Our Director Amber Bonney is an AGDA VIC Councillor and we are super pumped for the 2016 Mentorship Program.  The call for applicants is out, and we will be sharing the profiles of some of the mentors involved over coming weeks.

Being half of a mentoring pair is incredibly valuable for both parties. It is not often you get the opportunity to one-on-one pick the brain of someone who has found success in your chosen field; but that is what AGDA are offering. Their program takes care to match mentors and mentee’s based on what they each want from the experience so those lucky enough to be part of it will have the schedule and content catered to their own objectives.
READ MORE

Vivid Sydney - Courtesy of Vivid Sydney

Vivid Sydney – Light, Music & Ideas

We are now well into the count-down for Vivid Sydney ‘a festival of light, music and ideas.’

The 23 day gala boasts a music programme featuring local and international acts performing all over the city, from the Sydney Opera House, to small bars and everywhere in between.

READ MORE

Bonney Creative - Proud Mary Coffee

Aunty Peg’s Golden Ticket

Our neighbours at Aunty Peg’s are a fantastic brew/shop/business any day of the week, but they are currently doing a little something extra that has grabbed our attention.  In one of the bags of their Senior Flamemaster blend is a GOLDEN TICKET!

The person who finds this golden ticket will win a Nitro Blade Comandante and an ‘ultimate coffee experience’ with Proud Mary Coffee Roasters (PMCR) director, Nolan Hirte (which completely sounds like it could be a whirlwind tour of a wondrous factory).

READ MORE

Bonney Creative - This Is Not a Bribe Student Note

Inspiring Young Designers

Over the weekend I was clearing out some stuff from one of those household cupboards that was filled with ‘I don’t know what to do with you’ archival boxes. I came across a little envelope from 2011 and inside was a carefully designed bespoke sleeve with a fake $100 bank note inside. The title read ‘This is not a bribe’ and was followed by this statement:

“Dear Amber, just a note to say thank you so much for a wonderful semester. I truly enjoyed your classes and I have been very encouraged by the genuine dedication and patience that you have shown towards our class. You truly have been a great inspiration, and I hope that you never grow weary in the work that you continue to do. Thank you.”

READ MORE

Bonney Creative - Milton Glaser Quote

Improving Design Education

Last Monday I gave a lecture to first year students on brand and packaging design at a prominent University here in Melbourne. This is part of the students curriculum in the Communication Design undergraduate degree and something I have been involved in for the past 6 years. While my time in this area is not financially motivated, I was disappointed to hear several months ago, that I was not going to be invited back due to a cut in higher education funding that ultimately did not prioritise engaging industry in paid guest lectures. Needless to say, I gave the lecture pro-bono.

As a former student and educator of design, I passionately believe in the importance of engaging the broader design industry in the education and mentoring of young students. These are formulate and critical years for a young person and I see it as our role in industry to help inspire and guide them as a supplementary support system to their academic theory and practical course work.

READ MORE

Bonney Creative - Good Beer Week

A Very Good Week in Beer

Last week was indeed a very good week in the world of craft beer and I well and truly immersed myself in the celebrations! Yep “Good Beer Week” had so much going on that it was hard to keep up. With 9 days (a true brewers week) of specialty intimate events, the CBIA Craft Brewers Conference, the Australian International Beer Awards and finishing off with GABS. It was a week that well and truly positioned Melbourne as the hub of craft beer in the Southern Hemisphere and a top 5 global craft beer destination.

READ MORE

Bonney Creative - Bonne Maman

Bonne Maman – A Packaging Favorite

Having worked in the world of fast moving consumer goods for over 18 years, I have been witness to many different approaches to brand building and packaging design. While I pride myself on my strategic capability – that is, to consider my role in brand building from all facets with a focus on longevity, I sometimes have to take a step-back and review the basics.READ MORE

Bonney Creative - Cricketers Arms Sales

Cricketers Arms – Design Effectiveness means good news!

Since the design refresh of the Cricketers Arms brand, sales have improved dramatically with a volume increase of 64% on last year*. This is great news for the brand and as a business we are so pleased to know that we have contributed to its growing success. This is a genuinly great product; we especially like the Keepers Lager and Spearhead Pale Ale which will no doubt be enjoyed during the warm Melbourne Summer days.

*Quarter to Nov 2014 – Total Off Premise (Volume: 9le) Source: Aztec Australia.
Bonney Creative - Cricketers Arms Redesign

Cricketers Arms – Redesigning a Classic Melbourne Craft Beer

Asahi Premium Beverages approached us to develop a solution that not only addressed the brands positioning and credibility challenges, but unearthed its unique history and story; redesigning a classic.

Cricketers Arms has its heritage anchored in post-game mateship – sharing a beer after a long day in the field and embracing traditional sporting values; etiquette, camaraderie and achievement. The new Cricketers Arms masterbrand and packaging design was launched in October 2014 following an extensive 12 month brand strategy and identity design process.

READ MORE