2016.08.08_The Art of Talent

The Talent ‘Game’ – Five Lessons in Creative Recruitment

Recently we embarked on the journey of finding for a new Senior Designer for our team. For most of my career I have worked within teams of under 20 people and the recruitment process has consistency filled me with dread. From my experience, it is never a seamless process no matter what scale of business your are in or how sophisticated the HR framework is.


Bonney Creative - This Is Not a Bribe Student Note

Inspiring Young Designers

Over the weekend I was clearing out some stuff from one of those household cupboards that was filled with ‘I don’t know what to do with you’ archival boxes. I came across a little envelope from 2011 and inside was a carefully designed bespoke sleeve with a fake $100 bank note inside. The title read ‘This is not a bribe’ and was followed by this statement:

“Dear Amber, just a note to say thank you so much for a wonderful semester. I truly enjoyed your classes and I have been very encouraged by the genuine dedication and patience that you have shown towards our class. You truly have been a great inspiration, and I hope that you never grow weary in the work that you continue to do. Thank you.”


Bonney Creative - Milton Glaser Quote

Improving Design Education

Last Monday I gave a lecture to first year students on brand and packaging design at a prominent University here in Melbourne. This is part of the students curriculum in the Communication Design undergraduate degree and something I have been involved in for the past 6 years. While my time in this area is not financially motivated, I was disappointed to hear several months ago, that I was not going to be invited back due to a cut in higher education funding that ultimately did not prioritise engaging industry in paid guest lectures. Needless to say, I gave the lecture pro-bono.

As a former student and educator of design, I passionately believe in the importance of engaging the broader design industry in the education and mentoring of young students. These are formulate and critical years for a young person and I see it as our role in industry to help inspire and guide them as a supplementary support system to their academic theory and practical course work.


Bonney Creative - Bonne Maman

Bonne Maman – A Packaging Favorite

Having worked in the world of fast moving consumer goods for over 18 years, I have been witness to many different approaches to brand building and packaging design. While I pride myself on my strategic capability – that is, to consider my role in brand building from all facets with a focus on longevity, I sometimes have to take a step-back and review the basics.READ MORE

Bonney Creative - Alex Reid Portfolio

Swinburne Advanced Packaging – Mentor Programme

This semester Bonney Creative took part in a mentoring program in partnership with Swinburne University of Technology. The Advanced Packaging Unit aimed to give students with a talent and interest in packaging design, live interactive feedback and tuition during key milestones of the semester unit.

Both Damian Kelly and Amber Bonney took part in the program and we had the tough decision of awarding 1 outstanding student with a 6 month Mentoring Program. A very big congratulations to Alex Reid for his submission and selection for this program. Alex showed great initiative throughout the process with a particular skill that demonstrated his aptitude for conceptual thinking, illustration and brand design.


Bonney Creative - Thanks

Two Years On and Time to Say “Thanks”

It is not often I sit idle. It is not often I take time to reflect, breathe or acknowledge how I got to where I am. My innate sense of being has always been focussed on ‘playing forward’ – know where I want to be and making it happen. No excuses. No expectations for ‘easy street hand outs’, just working hard and driven by my  acceptance that failure is right behind me lurking in the shadows.

In December 2011 following a 6 month soul searching sabbatical I received a call from a well respected friend and ex-colleague who recommended me for a project. I said yes – of course I can do that by the 22nd 3 days before Christmas and Bonney Creative Pty Ltd (BC) was born.