Bonney Creative - Good Beer Week

A Very Good Week in Beer

Last week was indeed a very good week in the world of craft beer and I well and truly immersed myself in the celebrations! Yep “Good Beer Week” had so much going on that it was hard to keep up. With 9 days (a true brewers week) of specialty intimate events, the CBIA Craft Brewers Conference, the Australian International Beer Awards and finishing off with GABS. It was a week that well and truly positioned Melbourne as the hub of craft beer in the Southern Hemisphere and a top 5 global craft beer destination.

READ MORE

Bonney Creative - Cricketers Arms Sales

Cricketers Arms – Design Effectiveness means good news!

Since the design refresh of the Cricketers Arms brand, sales have improved dramatically with a volume increase of 64% on last year*. This is great news for the brand and as a business we are so pleased to know that we have contributed to its growing success. This is a genuinly great product; we especially like the Keepers Lager and Spearhead Pale Ale which will no doubt be enjoyed during the warm Melbourne Summer days.

*Quarter to Nov 2014 – Total Off Premise (Volume: 9le) Source: Aztec Australia.
Bonney Creative - Cricketers Arms Redesign

Cricketers Arms – Redesigning a Classic Melbourne Craft Beer

Asahi Premium Beverages approached us to develop a solution that not only addressed the brands positioning and credibility challenges, but unearthed its unique history and story; redesigning a classic.

Cricketers Arms has its heritage anchored in post-game mateship – sharing a beer after a long day in the field and embracing traditional sporting values; etiquette, camaraderie and achievement. The new Cricketers Arms masterbrand and packaging design was launched in October 2014 following an extensive 12 month brand strategy and identity design process.

READ MORE

Bonney Creative - Mash Collective

Stone & Wood – The Mash Collective!

Our very own beer craftsman, Damian Kelly, has spent the past moth flying up and back to Byron Bay to join the Stone & Wood ‘Mash Collective’ project. Read what the guys had to say…

“We’ve opened the brewery door to a new collective of creatives, bringing them in a couple of weeks back to brew the fourth Mash Collective…

READ MORE