Bonney Creative - Woodstock's New Look

Woodstock is Rolling Out

In late 2013 Asahi Premium Beverages re-launched their portfolio’s largest brand – Woodstock Bourbon. Following an extensive 10 month long process led by Kate Dowd (Marketing Manager), Kelly Jones (Brand Manager) and Bonney Creative (BC), the project encompassed a comprehensive visual identity strategy, portfolio architecture, packaging design (48 SKU’s) and new product development program.

Amber Bonney, the Director of Bonney Creative, says, “Woodstock is a brand people care about – both consumers and the brands owners. The opportunity for us to influence how people engage with the brand and the way it tells its story was a big responsibility and one we progressed with eyes wide open”.

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