Bonney Creative - Cricketers Arms Sales

Cricketers Arms – Design Effectiveness means good news!

Since the design refresh of the Cricketers Arms brand, sales have improved dramatically with a volume increase of 64% on last year*. This is great news for the brand and as a business we are so pleased to know that we have contributed to its growing success. This is a genuinly great product; we especially like the Keepers Lager and Spearhead Pale Ale which will no doubt be enjoyed during the warm Melbourne Summer days.

*Quarter to Nov 2014 – Total Off Premise (Volume: 9le) Source: Aztec Australia.
Bonney Creative - Cricketers Arms Redesign

Cricketers Arms – Redesigning a Classic Melbourne Craft Beer

Asahi Premium Beverages approached us to develop a solution that not only addressed the brands positioning and credibility challenges, but unearthed its unique history and story; redesigning a classic.

Cricketers Arms has its heritage anchored in post-game mateship – sharing a beer after a long day in the field and embracing traditional sporting values; etiquette, camaraderie and achievement. The new Cricketers Arms masterbrand and packaging design was launched in October 2014 following an extensive 12 month brand strategy and identity design process.

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