Sensemaking - 'making meaning out of data' Brian Llagas

Sensemaking as a Design Enabler

Humans, in general, are natural problem solvers. Everyday mundane things such as getting out of bed, making coffee, ordering food, or getting from point A to point B are obstacles that we have already figured out and have been consigned to muscle memory. When a new obstacle comes along or when the constancy is disrupted, our problem-solving brain tries to make sense of it. That momentary spark when something clicks and we work it out is called sensemaking.

Sensemaking is an integral part of our cognitive function that enables us to understand our connections to our experiences of people, places, and events so that we can respond accordingly. It is so intrinsic to our thought process and happens fleetingly that we often overlook and undervalue its importance.

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2016.08.08_The Art of Talent

The Talent ‘Game’ – Five Lessons in Creative Recruitment

Recently we embarked on the journey of finding for a new Senior Designer for our team. For most of my career I have worked within teams of under 20 people and the recruitment process has consistency filled me with dread. From my experience, it is never a seamless process no matter what scale of business your are in or how sophisticated the HR framework is.

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Bonney Creative - Proud Mary Coffee

Aunty Peg’s Golden Ticket

Our neighbours at Aunty Peg’s are a fantastic brew/shop/business any day of the week, but they are currently doing a little something extra that has grabbed our attention.  In one of the bags of their Senior Flamemaster blend is a GOLDEN TICKET!

The person who finds this golden ticket will win a Nitro Blade Comandante and an ‘ultimate coffee experience’ with Proud Mary Coffee Roasters (PMCR) director, Nolan Hirte (which completely sounds like it could be a whirlwind tour of a wondrous factory).

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Bonney Creative - Good Beer Week

A Very Good Week in Beer

Last week was indeed a very good week in the world of craft beer and I well and truly immersed myself in the celebrations! Yep “Good Beer Week” had so much going on that it was hard to keep up. With 9 days (a true brewers week) of specialty intimate events, the CBIA Craft Brewers Conference, the Australian International Beer Awards and finishing off with GABS. It was a week that well and truly positioned Melbourne as the hub of craft beer in the Southern Hemisphere and a top 5 global craft beer destination.

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Bonney Creative - Bonne Maman

Bonne Maman – A Packaging Favorite

Having worked in the world of fast moving consumer goods for over 18 years, I have been witness to many different approaches to brand building and packaging design. While I pride myself on my strategic capability – that is, to consider my role in brand building from all facets with a focus on longevity, I sometimes have to take a step-back and review the basics.READ MORE