Sensemaking - 'making meaning out of data' Brian Llagas

Sensemaking as a Design Enabler

Humans, in general, are natural problem solvers. Everyday mundane things such as getting out of bed, making coffee, ordering food, or getting from point A to point B are obstacles that we have already figured out and have been consigned to muscle memory. When a new obstacle comes along or when the constancy is disrupted, our problem-solving brain tries to make sense of it. That momentary spark when something clicks and we work it out is called sensemaking.

Sensemaking is an integral part of our cognitive function that enables us to understand our connections to our experiences of people, places, and events so that we can respond accordingly. It is so intrinsic to our thought process and happens fleetingly that we often overlook and undervalue its importance.


2016.08.08_The Art of Talent

The Talent ‘Game’ – Five Lessons in Creative Recruitment

Recently we embarked on the journey of finding for a new Senior Designer for our team. For most of my career I have worked within teams of under 20 people and the recruitment process has consistency filled me with dread. From my experience, it is never a seamless process no matter what scale of business your are in or how sophisticated the HR framework is.


2016.06.17_BCblog_Hiring Senior Designer

We’re Hiring a Senior Packaging and ID Designer!

Small, dynamic Collingwood design studio with a broad range of blue-chip clients seeks a talented packaging and identity designer to join our studio.

We are…
down-to-earth, hardworking and tenacious. We specialise in identity and packaging for high profile FMCG clients. As a small studio we have a strong hands-on approach focused on collaboration, craftsmanship, open mindedness and strategic thinking.


2016.05.30_BCblog_Agda Mentor_Chris Reay

AGDA Mentor – Christopher Reay

As a creative director and strategist of consumer branding Christopher has lead design teams in some of the UK’s and Australia’s top branding agencies, most recently at Landor Associates. In his 16 years in the industry he has produced campaigns and global re-brands for FMCG giants such as Unilever, Nestle, GSK and Mars, as well as creating numerous challenger brands across many categories.


2016.05.26_BCblog_Agda Mentor_Adam Morris

AGDA Mentor – Adam Morris

Adam Morris is a co-founder and Creative Director at Thick, an interdisciplinary design agency focused on creating positive social and environmental impact. Day-to-day he works with leading businesses, government and not-for-profit agencies across public service, health, education and environment to build better lives for people.


2016.05.23_BCblog_Agda Mentor_Chris Butcher

AGDA Mentor – Chris Butcher

Chris is an award winning designer and creative thinker who brings over 12 years experience working with innovative organisations – both large and small – within the education, government, automotive and finance industries to create compelling brand experiences.


2016.05.20_BCblog_Agda Mentor_Matt McKey

AGDA Mentor – Matt McKey

Matt McKey is a graphic designer and illustrator living and working in Melbourne. His love for design stems from a passion for drawing; even as a young lad he was never far from a pencil and a stack of paper.


2016.05.18_BCblog_Agda Mentor_Vincent Lazzara

AGDA Mentor – Vincent Lazzara

As a strategist, the heart of what Vincent Lazzara does is to create simplicity from complexity. This involves understanding deep strategic issues and uncovering marketing, branding and business opportunities. Vincent helps companies create, understand and deliver their brand vision through positioning, strategic action and internal engagement.


2016.05.09_BCblog_Agda Mentors

AGDA Victoria Mentorship Program 2016

Our Director Amber Bonney is an AGDA VIC Councillor and we are super pumped for the 2016 Mentorship Program.  The call for applicants is out, and we will be sharing the profiles of some of the mentors involved over coming weeks.

Being half of a mentoring pair is incredibly valuable for both parties. It is not often you get the opportunity to one-on-one pick the brain of someone who has found success in your chosen field; but that is what AGDA are offering. Their program takes care to match mentors and mentee’s based on what they each want from the experience so those lucky enough to be part of it will have the schedule and content catered to their own objectives.

Bonney Creative - This Is Not a Bribe Student Note

Inspiring Young Designers

Over the weekend I was clearing out some stuff from one of those household cupboards that was filled with ‘I don’t know what to do with you’ archival boxes. I came across a little envelope from 2011 and inside was a carefully designed bespoke sleeve with a fake $100 bank note inside. The title read ‘This is not a bribe’ and was followed by this statement:

“Dear Amber, just a note to say thank you so much for a wonderful semester. I truly enjoyed your classes and I have been very encouraged by the genuine dedication and patience that you have shown towards our class. You truly have been a great inspiration, and I hope that you never grow weary in the work that you continue to do. Thank you.”