Fiona Currie - Professional Shots - Out-takes

Professional Head Shots

Professional head-shots seem to be a dreaded necessity for anyone serious about their LinkedIn profile; but so often people ignore this golden rule and use a photo from their birthday/wedding/holiday or even a good old selfie.  We appreciate a decent selfie as much as the next person but they have their place, and professional representation is not it.

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Bonney Creative - Proud Mary Coffee

Aunty Peg’s Golden Ticket

Our neighbours at Aunty Peg’s are a fantastic brew/shop/business any day of the week, but they are currently doing a little something extra that has grabbed our attention.  In one of the bags of their Senior Flamemaster blend is a GOLDEN TICKET!

The person who finds this golden ticket will win a Nitro Blade Comandante and an ‘ultimate coffee experience’ with Proud Mary Coffee Roasters (PMCR) director, Nolan Hirte (which completely sounds like it could be a whirlwind tour of a wondrous factory).

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Bonney Creative - This Is Not a Bribe Student Note

Inspiring Young Designers

Over the weekend I was clearing out some stuff from one of those household cupboards that was filled with ‘I don’t know what to do with you’ archival boxes. I came across a little envelope from 2011 and inside was a carefully designed bespoke sleeve with a fake $100 bank note inside. The title read ‘This is not a bribe’ and was followed by this statement:

“Dear Amber, just a note to say thank you so much for a wonderful semester. I truly enjoyed your classes and I have been very encouraged by the genuine dedication and patience that you have shown towards our class. You truly have been a great inspiration, and I hope that you never grow weary in the work that you continue to do. Thank you.”

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Bonney Creative - Cricketers Arms Sales

Cricketers Arms – Design Effectiveness means good news!

Since the design refresh of the Cricketers Arms brand, sales have improved dramatically with a volume increase of 64% on last year*. This is great news for the brand and as a business we are so pleased to know that we have contributed to its growing success. This is a genuinly great product; we especially like the Keepers Lager and Spearhead Pale Ale which will no doubt be enjoyed during the warm Melbourne Summer days.

*Quarter to Nov 2014 – Total Off Premise (Volume: 9le) Source: Aztec Australia.
Bonney Creative - Cricketers Arms Redesign

Cricketers Arms – Redesigning a Classic Melbourne Craft Beer

Asahi Premium Beverages approached us to develop a solution that not only addressed the brands positioning and credibility challenges, but unearthed its unique history and story; redesigning a classic.

Cricketers Arms has its heritage anchored in post-game mateship – sharing a beer after a long day in the field and embracing traditional sporting values; etiquette, camaraderie and achievement. The new Cricketers Arms masterbrand and packaging design was launched in October 2014 following an extensive 12 month brand strategy and identity design process.

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Bonney Creative - Thanks

Two Years On and Time to Say “Thanks”

It is not often I sit idle. It is not often I take time to reflect, breathe or acknowledge how I got to where I am. My innate sense of being has always been focussed on ‘playing forward’ – know where I want to be and making it happen. No excuses. No expectations for ‘easy street hand outs’, just working hard and driven by my  acceptance that failure is right behind me lurking in the shadows.

In December 2011 following a 6 month soul searching sabbatical I received a call from a well respected friend and ex-colleague who recommended me for a project. I said yes – of course I can do that by the 22nd 3 days before Christmas and Bonney Creative Pty Ltd (BC) was born.

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