2016.08.08_The Art of Talent

The Talent ‘Game’ – Five Lessons in Creative Recruitment

Recently we embarked on the journey of finding for a new Senior Designer for our team. For most of my career I have worked within teams of under 20 people and the recruitment process has consistency filled me with dread. From my experience, it is never a seamless process no matter what scale of business your are in or how sophisticated the HR framework is.

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2016.08.09_Jasmine One Month

One Month In and a Ginger Nut Addiction

It’s been one month since joining the BC crew and it is safe to say I can shake off any shyness or apprehension I first brought with me coming into a studio environment. The time has flown by but has also felt so substantial. I have slotted nicely into the fast-paced work dynamic and have formed great relationships with everyone here. It’s such a positive and nurturing place that is helping me develop  as a designer. It’s such a privilege to able to pick the brains of people with so much experience in the industry!

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Fiona Currie - Professional Shots - Out-takes

Professional Head Shots

Professional head-shots seem to be a dreaded necessity for anyone serious about their LinkedIn profile; but so often people ignore this golden rule and use a photo from their birthday/wedding/holiday or even a good old selfie.  We appreciate a decent selfie as much as the next person but they have their place, and professional representation is not it.

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Jasmine

Swinburne Industry Placement

Hi, I’m Jas and I’ve joined Bonney Creative as an Industry Placement student as part of the Swinburne’s Bachelor of Design (Honours). I’m super excited for this opportunity where I can learn and grow in a studio environment and work on real world briefs. I can’t wait to get stuck in to packaging projects and the strategic thinking behind them.

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2016.06.17_BCblog_Hiring Senior Designer

We’re Hiring a Senior Packaging and ID Designer!

Small, dynamic Collingwood design studio with a broad range of blue-chip clients seeks a talented packaging and identity designer to join our studio.

We are…
down-to-earth, hardworking and tenacious. We specialise in identity and packaging for high profile FMCG clients. As a small studio we have a strong hands-on approach focused on collaboration, craftsmanship, open mindedness and strategic thinking.

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2016.05.09_BCblog_Agda Mentors

AGDA Victoria Mentorship Program 2016

Our Director Amber Bonney is an AGDA VIC Councillor and we are super pumped for the 2016 Mentorship Program.  The call for applicants is out, and we will be sharing the profiles of some of the mentors involved over coming weeks.

Being half of a mentoring pair is incredibly valuable for both parties. It is not often you get the opportunity to one-on-one pick the brain of someone who has found success in your chosen field; but that is what AGDA are offering. Their program takes care to match mentors and mentee’s based on what they each want from the experience so those lucky enough to be part of it will have the schedule and content catered to their own objectives.
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Bonney Creative - Cricketers Arms Sales

Cricketers Arms – Design Effectiveness means good news!

Since the design refresh of the Cricketers Arms brand, sales have improved dramatically with a volume increase of 64% on last year*. This is great news for the brand and as a business we are so pleased to know that we have contributed to its growing success. This is a genuinly great product; we especially like the Keepers Lager and Spearhead Pale Ale which will no doubt be enjoyed during the warm Melbourne Summer days.

*Quarter to Nov 2014 – Total Off Premise (Volume: 9le) Source: Aztec Australia.
Bonney Creative - Cricketers Arms Redesign

Cricketers Arms – Redesigning a Classic Melbourne Craft Beer

Asahi Premium Beverages approached us to develop a solution that not only addressed the brands positioning and credibility challenges, but unearthed its unique history and story; redesigning a classic.

Cricketers Arms has its heritage anchored in post-game mateship – sharing a beer after a long day in the field and embracing traditional sporting values; etiquette, camaraderie and achievement. The new Cricketers Arms masterbrand and packaging design was launched in October 2014 following an extensive 12 month brand strategy and identity design process.

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Bonney Creative - Woodstock's New Look

Woodstock is Rolling Out

In late 2013 Asahi Premium Beverages re-launched their portfolio’s largest brand – Woodstock Bourbon. Following an extensive 10 month long process led by Kate Dowd (Marketing Manager), Kelly Jones (Brand Manager) and Bonney Creative (BC), the project encompassed a comprehensive visual identity strategy, portfolio architecture, packaging design (48 SKU’s) and new product development program.

Amber Bonney, the Director of Bonney Creative, says, “Woodstock is a brand people care about – both consumers and the brands owners. The opportunity for us to influence how people engage with the brand and the way it tells its story was a big responsibility and one we progressed with eyes wide open”.

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Bonney Creative - Woodstock Seal

Grass Roots Design for Woodstock

These concept sketches were produced in the early stages of the creative exploration of the new brand identity program for Woodstock bourbon.

Bringing to life the story of the barrels is at the heart of the new Woodstock bourbon identity and with the creation of the hand-painted ‘W Batched’ authenticity seal (seen in a wax finish in the 700ml bottle). This rustic device is both a functional navigational icon as well as a signifier of the craftsmanship in the coopering of the American oak use to produce the bourbon.READ MORE