The No. 1 ready-to-drink brand has redefined itself. Vodka Cruiser takes the lead in a bold new move by Independent Distillers Australia.
The 2012 Vodka Cruiser brand re-launch was driven by Independent Distillers and Melbourne based agency Bonney Creative. The 12 month long project encompassed a new positioning and identity strategy which focused on ‘going back to basics’ – consolidating the 127 SKU product range into a more focused and robust 27 SKU portfolio. At the heart of the strategy is the celebration of what Vodka Cruiser does best –unparalleled flavour fusions.